Criminals launder funds by funneling money through club sponsorships or exploiting player image rights. Thanks to the global and financially complex nature of sports, large sums can move quickly between jurisdictions, intermixing legitimately documented transactions with hidden transfers. By structuring sponsorship agreements or image-rights payments, they can conceal the origin of illicit funds behind legitimate sports-related revenue streams. Where sponsors’ backgrounds are not thoroughly checked, corrupt actors can use club sponsorships and advertising deals as gateways to channel illicit capital into seemingly legitimate business structures. Meanwhile, image-rights contracts may be routed through multiple entities, sometimes offshore, making it difficult for authorities to track beneficial owners or identify the true source of funds. These layers, combined with the self-regulated nature of many sports organizations, enable criminals to bypass standard AML controls and add complexity when investigators attempt to follow suspicious transactions.
Sports Sponsorship
Tactics
Illicit proceeds are introduced into the legitimate sports economy as purported licensing or sponsorship revenues, effectively mixing criminal funds with lawful capital through inflated or fictitious image rights transactions.
Risks
Criminals exploit the inherent features of sports betting, sponsorship deals, and image-rights arrangements to hide illicit proceeds behind seemingly legitimate sports revenues. By structuring large bets, sponsorship agreements, or image-rights payments, they introduce layers of transactions that obscure the true origin of funds within these specialized products and services.
Sports betting and sponsorship often span multiple regions with inconsistent AML standards, allowing criminals to move funds across borders and exploit weak or uneven regulatory oversight. Establishing offshore entities or placing wagers from lenient jurisdictions further complicates monitoring and undermines investigators' ability to trace funds.
Indicators
Individuals or entities funding sizable sports bets or sponsorships decline to provide standard documentation on the origin of funds during due diligence requests.
Repeated high-value sports wagers placed from accounts with no documented betting history or declared funding source.
Lump-sum sponsorship payments significantly exceeding the recipient sports club’s typical revenue or market exposure.
Disbursements labeled as ‘image rights’ or ‘player endorsements’ channeled through multiple intermediary accounts not previously linked to sports activities.
Ownership or signatories of a sports club’s bank account changed abruptly around the time of large sponsorship transfers, without a stated business rationale.
Sponsorship contracts established with entities registered in jurisdictions known for lax financial regulations, involving frequent cross-border transfers.
Sports clubs based in regions with historically weak AML oversight suddenly receiving complex, high-value international sponsorship funds.
Multiple sports clubs or betting entities all controlled by the same beneficial owners without a clear operational or commercial link.
Sports betting accounts jointly managed by a closely connected group, funneling winnings into the same sponsor-funded bank account.
Sponsorship or sports marketing agreements that lack tangible deliverables or verifiable advertising coverage, with payments funneled to offshore entities not affiliated with sports operations.
Data Sources
- Aggregates negative news articles, legal actions, or lawsuits involving sponsors, sports clubs, or affiliated individuals.
- Helps uncover prior allegations of corruption, fraud, or money laundering, supporting enhanced due diligence on dubious sports sponsorship funding.
- Outlines AML risk levels for specific regions and jurisdictions hosting sports clubs or sponsoring entities.
- Assists in identifying high-risk areas known for lax financial regulations where criminals may channel funds via sports sponsorship.
- Provides insight into the normal operating revenues and reported financials of clubs or sponsoring entities.
- Enables comparison of typical business size to sponsorship sums, highlighting disproportionately large or unjustified sponsorship payments that may indicate laundering.
- Contains documentation of sponsorship or image-rights agreements and related invoices.
- Enables AML teams to validate the legitimacy of the advertised deliverables and trace payments to confirm actual sports-related activity, detecting sham or inflated contracts used for laundering.
- Official listings of sanctioned individuals, entities, and jurisdictions subject to financial restrictions.
- Ensures sponsors, clubs, or related intermediaries are not sanctioned, preventing illicit funds from passing through disguised sports marketing deals.
- Records all financial flows labeled as sponsorship or image-rights payments, including timestamps, amounts, and counterparties.
- Enables investigators to detect unusually large transactions, sudden spikes in club funding, or repetitive layering through multiple accounts, exposing potential money laundering patterns in sports sponsorship deals.
- Shows ownership details and authorized signatories for clubs' and sponsors' bank accounts.
- Allows detection of sudden changes in account control concurrent with significant sponsorship transfers, suggesting potential front activity or hidden beneficial owners.
- Contains verified identities, beneficial ownership data, and source-of-funds declarations for sponsors and related parties.
- Supports AML by confirming the legitimate backgrounds of sponsors and identifying discrepancies in declared origins of funds for sports sponsorships or betting accounts.
- Details cross-border transfers, currencies, and financial intermediaries connected to sponsorship or image-rights payments.
- Highlights repeated inflows from high-risk jurisdictions and offshore accounts, aligning with known methods of layering illicit funds through international sports deals.
- Provides official registration and ownership structures of sponsoring entities or intermediary companies.
- Helps identify the real owners behind front companies used in complex sponsorship or image-rights arrangements, revealing potential offshore or hidden controllers facilitating illicit fund flows.
Mitigations
Evaluate the jurisdictions where sports clubs and sponsors are based, focusing on regions with lax gambling regulations or historically weak AML oversight. Assign higher risk ratings to cross-border sponsorships involving offshore entities or leagues known for minimal reporting standards. This should trigger expanded due diligence and additional controls for sports-related financial flows.
Apply targeted Enhanced Due Diligence (EDD) on parties offering or receiving high-value sponsorships, large sports wagers, or complex player image-rights agreements. Examine beneficial ownership structures, verify the source of funds, and cross-check sponsor or bettor backgrounds for ties to corruption or match-fixing. By confirming the legitimacy of large sponsor deals and associated capital, institutions can prevent illicit funds from masquerading as legitimate sports revenue.
Configure monitoring scenarios to flag large or repetitive sports wagers placed from newly opened accounts, detect lump-sum sponsorship transfers that exceed typical league norms, and identify sudden spikes in image-rights payments. Investigate patterns such as multiple betting accounts funneling winnings to a shared sponsor-funded bank account. These targeted scenarios expose anomalous cash flows linked to sports events or endorsement deals.
Implement structured assessments of external entities (e.g., sponsors, sports clubs, intermediaries) that move significant funds. Require full disclosure of ownership, demand verifiable corporate documents, and apply contractual AML clauses. This ensures a clear understanding of third-party roles in sponsorship, betting, or advertising deals, preventing criminals from using opaque third parties to disguise the source of illicit proceeds.
Leverage open-source information and external data to validate sports sponsorship claims, confirm the legitimacy of advertised deliverables (e.g., stadium naming rights, player endorsements), and uncover undisclosed beneficial owners. Cross-reference media reports, official sports directories, and public registries to identify fake or inflated sponsorship deals intended to mask money laundering.
Continuously review changes in beneficial ownership, signatories, and financial flows linked to sports clubs or marketing agencies that receive significant sponsorship funds. Identify patterns where new owners or managers appear just before large sponsor payments, and investigate potential undisclosed connections to criminal networks. Timely reassessment of sponsor and club profiles ensures that suspicious shifts are promptly addressed.
Instruments
- Criminals deposit illegally obtained funds into online betting platforms with minimal AML scrutiny.
- Later, they withdraw 'winnings' as legitimate proceeds, making it difficult for compliance teams to trace the illicit origins of money passing through sports wagers.
- Illicit sponsorship and image-rights payments are routed through multiple bank accounts, often across jurisdictions, to obscure money trails.
- Criminals mix legitimate sports revenues with unlawful funds, complicating beneficial ownership inquiries and AML checks related to sports finances.
- Fictitious or inflated invoices for sponsorship, advertising, or marketing services enable criminals to legitimize illicit sports-related funds.
- These invoices create plausible documentation for payments, concealing the true source of money as supposedly normal club revenue.
- Criminals exploit player image rights, classified as intellectual property, by funneling payments labeled as royalties or licensing fees through offshore or multi-layered entities.
- This structure obscures beneficial ownership and masks the actual source of illicit funds under legitimate-looking sports branding or endorsement agreements.
Service & Products
- By routing high-value wagers or purported sponsorship payments through specialized gambling payment channels, criminals disguise the true origin of funds.
- Limited due diligence on these transactions, particularly in unregulated or cross-border contexts, facilitates rapid movement and layering of illicit proceeds.
- Illicit funds tied to sports sponsorships or betting proceeds can be funneled through offshore bank accounts in regions with lax AML requirements.
- Holding accounts offshore conceals the ultimate beneficial owner and blurs transactional tracks, enabling criminals to camouflage the origin and flow of funds.
- Criminals establish multiple offshore entities to receive or disburse sponsorship and image-rights payments, obscuring real beneficial ownership.
- Layered corporate structures across different jurisdictions impede investigations, masking the source and destination of illicit funds behind seemingly legitimate sports deals.
Actors
Organized crime groups orchestrate high-value sports betting, sponsorship deals, and match-fixing by:
- Injecting illicit proceeds into bets, club funding, or image-rights arrangements.
- Employing cross-border transfers and complex financial layering to prevent institutions from easily tracing the criminal origins of funds.
Criminals misuse player image rights and endorsement contracts by:
- Channeling payments through multiple accounts, often offshore, to obscure beneficial owners.
- Mixing illicit funds with genuine sports-related income, hindering financial institutions' attempts to conduct thorough source-of-funds checks.
Criminals funnel illicit proceeds through sports clubs by:
- Structuring sponsorship or advertising deals that appear legitimate but are funded with unlawful capital.
- Exploiting weak due diligence on the sponsors’ backgrounds or beneficial ownership.
This obscures the funds' true origin, complicating financial institutions' efforts to identify illicit inflows and verify ultimate beneficiaries.
Criminals use offshore entities to:
- Receive or disburse sponsorship funds and image-rights payments, masking the real owners behind international corporate layers.
- Exploit light disclosure requirements, complicating financial institutions’ customer due diligence and obscuring the ultimate source of funds.
References
Financial Action Task Force (FATF). (2009, July). Money laundering through the football sector. FATF. https://www.fatf-gafi.org/en/publications/Methodsandtrends/Moneylaunderingthroughthefootballsector.html
GIABA (Inter-Governmental Action Group Against Money Laundering in West Africa). (2021). Money laundering risks of casinos and the gambling sector in West Africa. GIABA Assessment Report. GIABA. http://www.giaba.org
Cindori, S., Manola, A. (2020). Particularities of anti-money laundering methods in football. Emerald Group Publishing. https://www.emerald.com/insight/content/doi/10.1108/jmlc-09-2019-0075/full/html